| 주요 경력 |
학내경력
The Vice President of International Affair 2017-2018.
Chief of Global Trade Experts Incubating Program (Current)
학외경력
Editorial Board at Journal of Marketing Management Association. (Current).
Borad Member at Korean Strategy Marketing Association (Current).
Board Member at Korean Advertising & PR Association.
Board Member at Korean Adevertising Association.
Advisory Committee Member at NANUM Inc. |
| 주요 연구업적 |
Cho, Seungho (2020). Business Ethics in Marketing Communication. International Journal of Entrepreneurship, 24(1).
Liu, Chen., & Cho, Seungho (2020). A Study on the Direct Purchase Intention of Korean and Chinese College Students in Clothing Web-site. Journal of Product Research, 38(4).
Kim, Hyun-Jin., & Cho, Seungho (2019). The Effect of Korean and Chinese Consumers’ Expectancy Disconfirmation in Restaurants on Complaning Behavior: The Moderating Effect of Neuroticism. Journal of Product Research, 37(5).
Zou, Xiaopeng., & Cho, Seungho (2019). The Effect of Social Commerce Service Quality on Consume’s Satisfaction and Reliability of Social Commerce Between Korean and China. Journal of Distribution and Management Research, 22(3).
Kim, Jing-shu & Cho, Seungho (2019). The Effect of CSR Authenticity on Company’s Donation Activity Period and Donation Amount. Journal of Product Reserach, 37(2)
Jirl Podhirna., & Cho, Seungho (2019). Impact of the Culture on the Ethical Decision Making in Business: The Comparative Study between Korean and Czech Residents. Journal of Distribution & Management Research, 22(2).
Cho, Seungho., & Shim, Eun-Jung (2018). The Effect of Responsibility and Empathetic Message on a Consumer’s Forgiveness for the Service Failure. Journal of Distribution and Management Research, 21(3).
Cho, Seungho (2018). The Effect of Identification Framing as Crisis Response Strategy. Korean Contents Association Quarterly, 18(1).
Che, Huishan., & Cho, Seungho (2017). A Comparative Study on Consumer Happiness Level in Experienced Consumption and Substance Consumption: Focused on Korean and Chinese Students. Journal of Product Research, 35(6).
Kim, Hyun-Jin., & Cho, Seungho (2017). The Effect of Trust and Authenticity on a Consumer’s Complaining Behavior and Repurchase Intention in a Discount Department Store. Journal of Product Research, 35(2).
Cho, Seungho., & Shim, EunJung (2017). Exploring Factors Influencing Lottery Purchasing. Information, An International Interdisciplinary Journal, 20.
Cho, Seungho (2017). The Research on Adolescents’ Ethical Decision on Unethical Viral Marketing through Social Network Service. Korean Cotents Association Quarterly, 17(3).
Cho, Seungho., & Hong, Sookyong (2016). Journalists’ Evaluation of the South Korean Governments Crisis Management in the Cheonan Incident. Journal of Contingencies and Crisis Management. 24.
Hong, Sook-Yeong., & Cho. Seungho (2016). Technology of Creativity Improvement Using Storytelling in College Education. Information, An International Interdisciplinary Journal, 19.
Hong, Sook-Yeong., & Cho, Seungho (2016). The Effect of Brand Storytelling Based on the Subject of Story. Korean Contents Association Quarterly.
Ma, SiFan., & Cho, Seungho (Forthcoming, 2016). The Effect of Advertising’s Interactivity on Korean and Chinese Consumer Attitude toward Advertising. Korean Contents Association Quarterly.
Park, Se-June., & Cho, Seungho (2015). The Influence of Instagram’s Post Information Attributes on Acceptable Intentions and Word of Mouth Effect: Focusing on College Student in South Korea and the United States. Journal of Digital Convergence, 13(9), 115-128.
Cho, Seungho., & Hur, Junsoo (2015). Intercultural Difference in Perception of the Tiger Woods Scandal: A Comparative Study between South Korea and United States. Korean Review of Crisis & Emergency Management, 11(9), 197-215.
Cho, Seungho (2015). The Study of Consumer’s Perception toward Authenticity of Corporate Social Responsibility (CSR) after a Multinational Company’s Crisis. Korean Review of Crisis & Emergency Management, 11(4), 169-183.
Zhao, Ming-Yue., & Cho, Seungho (2014). Examining Psychological Factors Influencing Purchase Intention of Smart Phone in Korean and Chinese Adolescents. Journal of Digital Convergence, 12(11), 71-79.
Cho, Seungho., & Cho, Sanghoon (2014). A Cross-Cultural Study of the Product Opinion Leaders’ Communication Activity on Facebook. Journal of Digital Convergence, 12(8), 67-76. |
| 수상내역 |
- Best Research Award at Soongsil University, 2017
- Best Teacher Award at Soongsil University, 2016
- The Honor of Minister from Ministry of Trade Industry and Energy, 2014.
- Top Paper Award, Effect of Brand Image on Consumer Evaluation. Presented at IALBSS conference in Orlando, Nov 2009.
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| 저서·역서 |
Hong, Sook-Yeong & Cho, Seungho (2017). Storytelling Marketing: Theories & Practices. PY Book.
Cho, Seungho & Others (2015). Policy Public Relations toward Foreign Governments and Organizations. In Policy Public Relations. Communications Books: SL. |
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